in Finland!
in Finland!
Estimated reading time : 6 min
"Faute de grives, on mange des merles." That's what my French grandmother used to say. Literally: when there are no thrushes, you eat blackbirds. In other words, when you can't get what you want, you make do with less.
I'm not sure she ever spent hours hunting for the perfect wallpaper like I have, but she was stubborn enough to know the feeling: having a precise idea in your head, not finding what you're looking for, and ending up settling for... the least-worst option. That colour that's not quite right. That pattern you half-like. That nagging sense of having missed something. It's that frustration (very real and a little absurd) that gave us the idea for a wallpaper customisation tool where you no longer choose from what already exists, but compose exactly what you truly want (and the blackbird can take a hike!).
Custom or bespoke wallpaper means the freedom to design your own décor: you choose your pattern, select your colours from a palette of over 90 shades, and get a wall design that's made for you, by you. Our collection comes in traditional wallpaper as well as a self-adhesive version (peel & stick), suitable for both walls and furniture.
Off-the-shelf wallpaper is almost always a compromise: you love the design, but not the colour. Or the other way around. Our wallpaper customisation tool solves this at the source: you don't choose from what already exists, you create what doesn't exist yet, tailored to your exact needs, without having to work around the constraints of product availability.
Two-colour stripes, polka dots, grids, checkerboards, waves, scallops… Our patterns are timeless and graphic, designed to work with any interior style. You define the identity of your décor by choosing the colours. The striped pattern in off-white and sage green will feel completely different from the same pattern in bright blue and cucumber green, and both will be perfectly on-trend.
Interior magazines dictate their colour palettes. Algorithms push their trends. We wanted to do the opposite: create a tool that puts the decision in your hands and adapts to your projects. Not the other way around. No catalogue to put up with, just a palette and patterns to compose freely, according to what you actually love.

And since it looked great on walls, our old furniture would have felt left out if we'd ignored them. A wardrobe, a cupboard door, an IKEA piece in need of a refresh: thanks to our self-adhesive wallpaper, same pattern, same colours, same logic.
If hanging traditional non-woven wallpaper feels like an art form you haven't quite mastered, we've got you covered with our range of adhesive non-woven wallpaper. While all our designs are also available in traditional format, the peel & stick version is particularly suited to less confident DIYers. No glue to mix, no wall to paste, no drying time to wait for. You peel off the backing, position, smooth. It really is easy wall décor, accessible to everyone.
The adhesive format also lets you extend your décor beyond walls: wardrobe doors, furniture fronts, shelves, the inside of alcoves. It's a simple and affordable way to refresh tired furniture or personalise a space without any major work, with results you wouldn't expect at this price point.

On the quality side, our wallpapers are made without plastic, with a matt and satin finish that has the texture of traditional wallpaper. Colours are vivid and faithful to the palette, and the cuts are clean. Each roll of personalised wallpaper is printed to order, by us, in our Helsinki studio.
Designing your custom wallpaper takes just a few minutes. Our online customisation tool is built to be intuitive and fun. No design experience required.
It all starts with choosing your dimensions. Almost all our designs are available in the following sizes: half wall wallpaper panels (112 cm high × 56 cm wide) and full-wall rolls (280 cm high × 56 cm wide). For custom dimensions, feel free to get in touch with our team directly.

Next, you choose your pattern: simple or tricolour stripes, polka dots, grids, checkerboards, waves, scallops… Each pattern has its own parameters to customise: stripe width, dot size, shape proportions.

Then comes the colour selection from our palette of 90+ shades. Colours are organised by family, and a real-time preview shows you how your combination looks before you confirm. Test as many pairings as you like. And if inspiration is running low, we've put together a colour palette gallery to help you find harmonious combinations.

If you're unsure about a shade or the feel of the paper, we offer colour samples. A simple way to check how things look in your space before placing your full order.
Our custom wallpaper collection is available in both adhesive and traditional formats, and comes in several main families, available, depending on the design, in wall format and/or furniture format.
As you've gathered, everything is composed freely. The final design is yours: your personality, your home, your space. Create your custom wallpaper and do with it whatever you like.
Once your design is finalised, we take care of the rest. Printed on demand, clean finishes, fast delivery. Our team is there if anything goes wrong. But the installation is simple enough that you probably won't need us ✨
Ready to create your custom wallpaper? Browse our gallery of customisable wallpapers and design your wall décor in just a few clicks.

Yes. All our adhesive designs apply without glue: peel off the backing, position, smooth. No special tools, no drying time.
Yes, we offer colour samples so you can check the shades and feel of the paper in your space before placing your order.
Yes. Our adhesive range works just as well on furniture as on walls — wardrobe doors, cabinet fronts, shelves — in formats suited to smaller surfaces.
Traditional (non-woven) wallpaper is pasted to the wall for a durable finish with a refined result. The adhesive format (peel & stick) goes up without glue, more simply, on both walls and furniture.
Our designs come in dado panel rolls (112 × 56 cm) and full-wall rolls (280 × 56 cm). For specific dimensions, our team is available on request.
Our palette features over 90 shades, organised by colour family. A real-time preview lets you visualise the result before confirming your order.
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